The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made media appearing in their streams. This initiative comes as the platform revealed that it presently contains over 1 thousand million AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale rollout. This advancement coincides with a surge in AI content, driven by new AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing channels on another major platform primarily display content made by AI. A large amount of this material is deemed “AI slop”, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, including digital art to science explainers, and we aim to offer the community the power to adjust the amount of that, based on their own preferences,” said a platform representative.
Scale of AI Content
The platform disclosed that there are presently 1.3 billion videos on its app tagged as made with AI. Collectively, over 100 mn pieces of content are added to the app each day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the amount of AI-generated videos they view by accessing the content preference feature in the app and choosing the AI content topic. Additional categories that can already be adjusted under the setting include current affairs, style, cosmetics, and dance.
AI Disclosure Rules
Its policies require creators to identify lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the service will henceforth add an AI-generated watermark to content made using its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a $2m awareness program for professionals and groups to develop learning resources about responsible artificial intelligence. This project will benefit non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, during controversy over proposals to make redundant a large number of safety staff in the UK. It is planning to reduce 439 jobs in its user protection team in London, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official stated that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content before it has to be seen by people. The company reported a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to the use of its automated systems.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with harmful content as swiftly, which is why a extensive automated help is really helping us work at speed.”
