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This Tug-of-War For the Cable News Network Shows The Extent to Which Broken US Media Now Is.

On Thursday evening, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and pointing viewers to her channel's 9pm newscast.

While it is by no means a impeccable news source, her message resonated for numerous observers. It stands as one of the broadcasters where one can locate fact-based and mostly dependable reporting – particularly during crises such as the one unfolding near a New Hampshire storage facility.

An Uncertain State Amid a Corporate Struggle

Yet the news network, now middle-aged, finds itself in a precarious situation as two massive media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the future of CNN has turned into a high-risk game of corporate ownership, rather than as a question of what helps the information-seeking public.

“This is yet another example of the fundamental flaws with origins in many years of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The debate about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.

“It gets presented as a business story with powerful individuals as the central actors, but there is hardly any discussion of the common good,” Pickard said.

The Complicating Layer: Donald Trump

The network's predicament is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his chief “fake news” adversary.

Think back to the shouts of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now asserts that the network requires new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

He has grounds to favor that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that venerable news network.

A Future of Further Turmoil

It is important to note, if Netflix wins, CNN and other cable outlets would first be spun off into a standalone company. Such a move could be a relief to many at the network, but it’s hardly a secure position. That setup could pave the way for CNN for another sale. The cycle continues.

According to Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should prohibit both deals.

“Both acquisition attempts would be bad for the country, and both should be contested by regulators,” Wu recently wrote.

The Bigger Issue and a Potential Solution

Whatever happens with this particular battle, the larger issue endures.

“Our current system is a highly structure that undermines democracy, but we must resist learned helplessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to create this hyper-commercialized monster, and different policy decisions can address it.

Can reform occur in an era where the head of the FCC refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that is not to say it will never happen.

Policies that support independent news organizations, aid local journalism, finance public media, and prevent the accumulation of media power in very few hands are achievable – they are necessary for a healthy democracy.

In the world of media ownership, bigger isn’t better. And news organizations like CNN must not be pieces in the newest merger game.

By

Megan Simmons

Marcus is a former commercial pilot with over 15 years of experience, now sharing his expertise on aviation safety and emerging flight technologies.

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